Cause Marketing Initiatives
Implementation of SKU-level giveback programs that help for-profit companies align with housing causes while increasing sales and brand image.
Empower change
through fundraising and
impactful cause
marketing.
Product | Blue is a cause marketing organization that empowers companies to support housing initiatives and medical care for unhoused populations.
Impactful
Philanthropy
Philanthropy
Medical Innovation
Community
Empowerment
Empowerment
Housing Access
Our Positioning
Bridging the gap between retail and crisis.
Product | Blue is an expert-led social enterprise that bridges the gap between for-profit retail and the homelessness crisis, offering strategic cause marketing to drive corporate sales while funding critical medical and housing infrastructure.
By facilitating SKU-level givebacks on blue-colored products, we help brands increase sales while providing essential funding for substance abuse treatment and innovative housing solutions.
Design & Trust: Functional utilitarian approach backed by evidence science.
Strategic Solutions
Development of innovative solutions designed to improve medical care for unhoused populations
and increase housing access.
Fundraising Strategy
Consulting
Development of innovative fundraising solutions designed to improve medical care for unhoused populations and increase housing access.
Virtual Consultation
Strategic sessions provided to for-profit companies to discuss cause marketing opportunities and impactful fundraising strategies.
Corporate Philanthropy and
Volunteer Events
Support for businesses in establishing corporate philanthropy programs and organizing community volunteer events.
SKU-Level Giveback
Sample Product
Sample Product
Integration
See how our cause marketing initiatives come to life through custom blue-colored products. We turn everyday retail items into powerful vehicles for change, connecting consumer choices directly to housing and medical funding.
Our Shop
Support our mission by purchasing from our store. Every product helps fund housing initiatives
and medical care. Some product below can be purchased now, and some are conceptual products.
For Product Blue products, we donate 100% of the profits to our charitable efforts. For aligned promotional products, up to 5% of the purchase price is donated.
Sor Soap Tool
Ceramic Mug
Athletic Sneakers
Water Bottles
STAY CONNECTED
Join our mission for change.
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